Case Study

Bottom Navigation

Our objective was to optimize the bottom navigation of the app using animation and haptic feedback.

The Team: UI/UX Designer (myself), 1 iOS Developer, 1 Android Developer
Timeline:
3 days
& Tools:
Figma, ProtoPie, Jira

Background:
Effective navigation is critical to the success of any mobile app. This case study explores the redesign of the bottom navigation of a mobile app, prioritizing design principles, and incorporating haptic feedback and animations to enhance the overall user experience.

Objective:
To optimize the app's navigation by implementing a redesigned bottom navigation bar that adheres to design principles, incorporates haptic feedback for tactile interaction, and employs animations to provide visual cues and improve user engagement.

What We Know

Design Principles Analysis:
Reviewed fundamental design principles such as simplicity, clarity, and consistency to guide the redesign process. The goal was to create a navigation system that aligns with user expectations and ensures a seamless user journey.

Desire for Engagement:
Users appreciate interactive and visually pleasing elements that make navigation enjoyable and encourage exploration.

Tactile Expectations:
There is a growing expectation for tactile feedback (haptics) to enhance the overall user interface experience.

The Buildup

Redesigned Bottom Navigation:
Implement a simplified and intuitive bottom navigation bar that aligns with the app's core features. Key design principles include:

  1. Clarity through Icons: Utilize clear and recognizable icons to represent each main section, ensuring users can quickly understand and access relevant content.

  2. Consistency in Placement: Maintain a consistent placement of navigation items, allowing users to develop a mental model of the app's structure.

  3. Simplicity for Focus: Streamline the number of items in the bottom navigation to avoid overwhelming users and maintain a clean, focused interface.

Haptic Feedback Integration:
Incorporate subtle haptic feedback for interactions with the bottom navigation elements. Haptics provide users with a tactile response, reinforcing their actions and creating a more engaging experience.

Animation for Visual Cues:
Implement smooth and purposeful animations to guide users through navigation changes. Animated transitions enhance the user's understanding of their location within the app and create a visually appealing interface.

Taking Action

UI/UX Design:
Create high-fidelity mockups that reflect the redesigned bottom navigation, adhering to design principles. Pay special attention to iconography, spacing, and overall visual hierarchy.

Haptic Feedback Design:
Working alongside the iOS and Android developers we defined and implement haptic feedback patterns that corresponded to different interactions within the bottom navigation, ensuring a subtle and responsive feel.

Animation Prototypes:
I developed animated prototypes to showcase transitions between navigation elements. Alongside these prototypes, I documented what animations were happening based on size, transparency and effect. We then tested these prototypes with colleagues to gather feedback on the effectiveness of animations in enhancing navigation.

Creative

Prototype

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